I've had the 5s, the 5, and now the 6s. I love the smaller size of the 5s and 6s, but I've gotta say, I just don't think they're nearly as attractive as their larger cousins. The big diving watch inspired bezels on the 6 and 6x just give those watches so much more rugged outdoor character. I would love it is the 7s eliminated that black ring around the screen entirely and used the space to have a titanium bezel that's about twice as wide as the one on the current 6s.