Rubbing on ribs from hrm pro

I get rubbing from my HRM pro to the point it can become quite sore. This is on the hook and loop side and i always make sure the flap is under it properly . You can see from the picture how bad this is and the scaring from past rubbage.

I can't understand why this happens as there's no sharp bits on it and it's not damaged. 

Anyone else get this? 

How can I stop it?