Watch functions as a Garmin Tactix after a hard reset. What's going on??

hi,

First, why I did a reset: I connected my F6X to my computer and Express suggested a map update. I let it update and the watch disconnected from the PC for some unknown reason (didn't even use the computer...). After I disconnected it, it kept displaying "Cannot Unlock Maps" on reboot and got stuck after that. Light reset (pressed the power for 30 seconds) didn't help, it got to the same message.

I decided to do a factory reset - Powered up while holding the top and bottom right buttons. Released the top on the 1st beep and the bottom on the 2nd. It copied files for some time, then not only the "Cannot Unlock Maps" still displayed but the watch did come up - just that it appears as a Garmin Tactix weird watch face and everything is functioning super weird, if at all. Another reset didn't help.

What's going on with the watch? How can I resolve?

Thanks!