I think there's too much focus on paid content:
- most of the banner carousel relates to paid apps
- the first 3 categories (top paid watch faces, top paid apps, disney digital watch faces) relate to paid content only. The contents of these categories is extremely static.
- as a result of the above much of the content of "hot&fresh" and "trending" is paid content as well
I would like to suggest to remove the specific paid categories and to promote the paid apps via your banner carousel.