Why I can't find my watchface app in any category by browsing?

EDIT:

well, at least it appeared on Utility today.

Also, I can't find my NEW watchface app in a NEW APPS category.

But for sure I can find HUNDREDS of SCAM and spam clones of users like cczz, IoFace, SunVenus and others. They are pushing a lot of watchfaces with background or typeface difference.

Why these spammers can publish almost unlimited amount of watchfaces clones? Where are the limits? I can find 10 spammers in 5 minutes, why Garmin can't block them for misusing the store?

And what are the criteria to get displayed in top Recommended section?