Getting started with Audio Content App

I'm trying to get started putting together an Audio App however I'm struggling to get past the "hello world" phase. 

I've initialized a new app, read through the getting started guides and studied the example app in the GitHub repo but I still can't get my head around getting the app to display a view - any view - other than "No Media".

What could I be missing? 

I've tried logging out to all the functions from the entry point and further and end up with the following logs but at no point do I seem to hit "getInitialView" or "configurePlaybackView". 
I'm simulating on a FR645m (I happen to own this model) and pressing the menu button loads the skip forward/backward options. 

I'm a developer by profession but for whatever reason, something is eluding me here :D 

Any pointers in the right direction to get basic "Hello World" view of the ground would be much appreciated. 

onStart null
getContentDelegate null
ContentDelegate#getContentIterator
ContentIterator#getPlaybackProfile
ContentIterator#peekPrevious
ContentIterator#get
ContentIterator#canSkip
ContentIterator#peekNext
ContentIterator#shuffling