Can't delete Connect IQ watch faces

I'm sure this used to be easy. Either on the watch or using the phone apps.

On the watch I can now only see "Apply" or "Customize"

In the connect app it now tells me to open the Connect IQ store

In the IQ store there's no option to uninstall.

I'm pretty sure this was doable from any of the above before.

Looking forward to having the obvious pointed out to me as is the usual case for anything I ask in here :-)