Polar are the next fitness company to come out with subscription offering. Theirs appears to be for generative fitness programs that we effectively get for free with the Fenix 7 and 8.
I guess we should consider ourselves somewhat fortunate, though I've got the sense that Garmin will soon be implementing "premium" tailored workouts and recovery on the Connect+ plan, because that's what I'd want as a shareholder.
And so we begin the slow but unstoppable process of ensh*tification where the price of the individual device drops slightly to make them more appealing, but the total cost of ownership over 5 years eclipses what's we're all used to paying.
"You will own nothing and be happy". Death by a hundred $9.99 monthly subscriptions. What a world. You know, I think my next watch won't be a watch, it'll be a bare wrist. I'll just raw dog life and be exactly as fit as I am now, looking up and out at nature, not down and at numbers that gradually get more disappointing as I get older. Take that corporations, I think it's time we broke up.