My Fenix 8 AMOLED firmware bricked

Well this is a shame. Got my fenix 8 in the mail tonight but after an initially promising setup with Garmin Connect on iOS it lost connection with my phone and wouldn't reconnect automatically. I tried connecting to Garmin Express where it was recognized but wasn't able to do anything besides update maps. It seems like I got sent a bricked software update the watch prompted me to execute and now it's not connecting to wifi nor reading Bluetooth. I've reset all factory settings and data, and tried the trick to press light button eight times on the about screen only to see a "Save RAM Region" option but no firmware reset. Any ideas here or is Support going to have to send me a totally new software flash? Can't find any downloads.