Epix gen 2: Not able to update software on a new watch

My new watch just arrived yesterday. It asked me once during the setup about software update. I said yes and I saw it downloading the new software. But never saw any message saying that the software is updated successfully. 

The watch is still saying s/w version as 8.44. I guess it's very old one. 

The auto update is on and it's showing no updates available. I also signed up for beta software. 

Please help.