I upgraded to Garmin Epix 2 from Fenix 6X because I was impressed by the AMOLED screen, something I have wanted on Garmin for a long time. What I wanted though is my screen to be ALWAYS ON without any timeout. In Fenix 6X, there is an option to set no time out. One thing I like to do is use the watch for marketing by having a watch face that describes a product and having people ask me about it. I understand the need to extend the battery time but that is NOT an issue for me. I always have access to a power source. I don't understand why there is no Always On option that has no timeout or at least has a timeout of like an hour, not 15 seconds. Customers should have options. And not everyone is worried about the battery dying!