Stuck in dive mode

Took my G1 skydiving and now its locked in dive mode.

I tried the official procedure:

1. shut off holding LIGHT

2. turn on holding LIGHT

3. hold MENU until surface pressure reset message appears

However, the message never comes up. No matter how long or short i keep pressing the button. It just boots right into the dive mode.

Is this a faulty instruction or was the reset feature removed in a software update?

Watch is unusable now

What can I do?