Why do Zwift rides/activities not count towards Garmin challenges?

I have been increasing my workouts through Zwift and now that I’m doing 3-4 workouts a week, I thought it would be good to knock out some fitness challenges to get credit for the work I’m putting in. I was disappointed to see that Garmin will allow the workouts to show up in my feed but don’t give credit towards the challenges I’m working on.

Is this purely a flex by Garmin to force people to stay inside their ecosystem?

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