My LTE is US and I live in EU so I can't use it. It seems like a pretty cool feature now I see it on the watch. It would be useful to send a message to someone if you're going to be late and also if you need a pick up it sends them your exact location. Also if I ever ever ever did need the emergency response it could save my life.
Apart from that I can't imagine using livestrack, I mean who wants to see my boring running stats everyday?
Does anyone actually use the event sharing or livetrack? I can imagine maybe once as a novelty or you climbed everest but who is interested in watching it.