I know it's probably pointless to ask, but what exactly is the reason why we can't configure settings and fields on the app, the way Apple Watch works, and the newer high-end watches? Sure, every watch some things you can toggle on and off in the app and then that setting syncs over to the device, but I mean watch face customization, activity profiles data fields and settings, etc? It would be so much easier to see it in the app, rather than button, scroll, button, button, scroll, button, scroll, button, button, etc. I guess I don't know of any technical reason, other than the app and watch software isn't designed that way currently and now it seems to be a premium model feature only (but doesn't have to be).
