cannot configure watch faces

Bought myself a 5x today after owning the Fenix 3 for a long time.
Overall happy with it. It came out of the box with a 4.x SW and updated pretty easy to the 7.10

What I cannot figure out is why i cannot configure new watch faces i download from the CIQ store.
I am able to configure the standard ones that are already on the watch (the menu option 'adjust' is there) but not the new ones downloaded.
The only option is to 'apply'.
Seems pretty strange that they cannot be configured?
Anyone else have that problem?
Is there a workaround for this?