no beep or vibrate for text notifications

F5x v4.10
GC v3.19
using Samsung S7 edge

i know for sure with F3 and quite sure with earlier firmware on F5x that I got both tone and vibrate for alerts like text message.

i looked at phone settings on watch and the device settings in GC everything indicates it's set up.

any ideas? I have power cycled the watch already.

other suggestions?