Notifications are driving me crazy, but not all of them:)

I like notifications on my watch as much as the next guy, but this is getting ridiculous...
On top of calls, sms, emails, I am getting all the social media notifications that come to my phone.
I know I can turn them off altogether, or choose to be notified only for calls, but I was wondering if there is a way to choose exactly what makes it to my watch and what not. For example, I would like to get phone calls, SMS, emails but not facebook, instagram etc.

Any ideas?

Thanks!