There is a fault with my display. Can it be fixed?

I have a 3yr old Vivomove HR. The right side of my display has faded significantly over the past two weeks. The dial still works fine. But the writing to the right (like the date) has faded and is now unreadable. A factory reset has not fixed it.

Is there anything else that can be done?

A watch that only lasts 3 years is pretty poor quality.