I remember Garmin as a market leader in Navigation systems, however I am sad to see that they are now changing. Hardware makers seem to be dreadful in making software, and to be honest (if you ask yourselves) it was the software in your navigation systems which made them functional.
The current marketing manager for Garmin must be a pied piper, for the strategy seems to be to only support high end phones, and the attitude I've seen on the community here seems to be to look down upon those without the latest and greatest tech ... to me this is a failure.
I recommend reading an excellent article on Wired
(here http://www.wired.com/2014/01/smartphone-fitness-tracker/)
which delves into how you can use your high end phone to actually be a fitness tracker. They make the point that if you have one of the phones (which Garmin tell you you have to have to use for instance their Vivofit) then you will not need the tracker because you have a phone that will do that and more.
To me its is incredibly short sighted on the part of Garmin to ignore the people who have only lower end phones and push them to use the higher end phones. Short sighted because indeed by them going out and buying those phones they will realise that Garmin actually brings very little to the table.
Creative Destruction is a term which describes how the introduction of one technology results in the destruction of another (http://en.wikipedia.org/wiki/Creative_destruction)
Creative destruction describes the "process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one."
So by chastising me that my phone and computer were not enough you have actually been encouraging me to try out a newer phone and discover that "hey, I don't even need the Garmin ..."
Round of applause for your marketing strategy.
After my experience with the vivofit you can be sure that without a strategy change I will never be tempted to buy another Garmin product. I'll just use the smartphone instead.
In the future people will perhaps only remember Garmin ... for they will be gone.