Friends, you make BEAUTIFUL hardware. I have the Garmin Mini and love the size and UI on it.
But, speaking as someone with more than 20 years in Silicon Valley, the overall software experience around it, from needing four different conflicting confusing pieces of software to synch and update the device, to planning trips, to sharing the route afterwards with friends, is truly, absolutely, objectively, horrible.
You need to bring in a 3rd party company like IDEO, go through the user experience, THROW EVERYTHING AWAY, and start over.
Examples? I just downloaded the new version of basecamp because I wanted to show the off roading trip I just took with friends. I had tracked the route with my mini. I had to plot it again because between Garmin Express, inReach, the InReach web site, Earthlink, and Basecamp (which should not be five pieces of software) I could see the tracking I had recorded but there was no way to just select them and show them like I wanted on the shared map.
So I downloaded the new basecamp hoping to create a new trip showing the whole route. It asked me to enter the starting point and I entered my home address. It gave me a LISTING OF YELP locations nearby to enter. Huh? I could not select my home as my starting point, but I could select Taco Bell in a nearby town. For my destination instead of being able to search for the national park I went to, it only offered Yelp locations again (more taco bell).
I got around that and entered points of interest instead and wasted a good half hour trying to set up a series of points for what was a very strait forward trip. Then I gave up.
This is the experience for 90% of your users. Yes, I know you have some loyal long term super users who tell you they love your stuff because they have always used it. IGNORE THEM. The things people want to do with your devices is not actually that hard. You need to throw out all of this legacy stuff and rethink the UX from the ground up. The people who love your old stuff will like it even better after about 30 seconds.
Otherwise, within the next couple of years smart phones GPS will be good enough and your whole differentiation will collapse. You make good hardware, we don't want that to happen to you.
FIX IT.
