Instinct - edit Smart Phone notifications

Just picked up an Instinct - love it so far!  My only gripe is with the notifications I get from my phone (iPhone 11).  It sends EVERYTHING to the watch!  Honestly, I just want text and phone calls - not Google maps,  Twitter, FB, email, etc.  I've searched high and low and haven't been able to find where the notifications are handled.  From my Google research, it seems you have to set these individually on the phone in iOS.  I don't want to totally disable the notifications for those apps on the phone - just to the watch.  Am I missing something here?  I even went so far as to factory reset the watch and remove it from GC app, but that didn't help.  I seem to remember one screen during my first initial setup that mentioned something about notifications, but I didn't get that screen again after the reset.  Can anyone help?